1. Do you currently use any "Laundry Detergent"?
Yes
No
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2. What form of detergent do you most commonly use?
Liquid Detergent
Powder Detergent
Tabs |
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3. Approximately how many loads of laundry do you do per week?
2 or less
3 - 4
5 - 6>
7 or more |
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4. Assuming you could put a price tag on the time, energy, chemicals and utilities you spend doing your laundry each week, how much do you think they'd be worth?
Less than $10
$10 to $15
$15 to $20
$20 & up
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5. Assuming someone else would do your laundry for you and do it well, would you be:
Glad
Sad
Don't know |
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6. If someone else would do your laundry, would you:
Prefer to take it to them
Prefer they picked it up and delivered it back |
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7. Assuming someone else picked up your laundry each week and delivered it back clean and fresh and either folded or hung (just the way you like it); but you weren't home when they did, would you prefer they:
Had a key to your house
Left it at your front or back door
Left it inside your garage
None of the above |
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8. Assuming someone else did your laundry each week, and assuming that pickup and delivery could be facilitated by having a secure, weather-tight and attractive Delivery Box (a locker-type box) located at the side or back of your home, could that be a workable arrangement?
Yes
No
Not Certain |
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9. Assuming a Delivery Box was workable, could you foresee using that box for the delivery of other types of garment services like drycleaning & executive shirts?
Yes
No |
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10. How often do you purchase laundry detergent?
Every week
Every two weeks
Monthly
Every two months |
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11. Where do you normally purchase your laundry detergent?
Department Store (ex.Walmart, Kmart)
Grocery Store (ex.Price Chopper, Hannaford)
Convienent Store (ex.Cumberland Farms, Stewarts)
Other |
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12. What is the deciding factor when purchasing laundry detergent?
Scent
Price
Size
Color Enhancement |
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13. How much do you spend on one item of laundry detergent?
$2.99-4.98
$4.99-6.98
$6.99-8.98
$8.98-9.99
$10 or more |
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14. Does the appearence of the packaging that the laundry detergent comes in have anything to do with your choice of purchase?
Yes
No |
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15. Do discounts of other laundry detergents change your choice when buying?
Yes, if another product is cheaper, I'd buy it.
No, I buy the same deteregent each time. |
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