Survey Topic: Sample
Number of Questions: 15

1. Do you currently use any "Laundry Detergent"?
2. What form of detergent do you most commonly use?
Liquid Detergent
Powder Detergent
3. Approximately how many loads of laundry do you do per week?
2 or less
3 - 4
5 - 6>
7 or more
4. Assuming you could put a price tag on the time, energy, chemicals and utilities you spend doing your laundry each week, how much do you think they'd be worth?
Less than $10
$10 to $15
$15 to $20
$20 & up
5. Assuming someone else would do your laundry for you and do it well, would you be:
Don't know
6. If someone else would do your laundry, would you:
Prefer to take it to them
Prefer they picked it up and delivered it back
7. Assuming someone else picked up your laundry each week and delivered it back clean and fresh and either folded or hung (just the way you like it); but you weren't home when they did, would you prefer they:
Had a key to your house
Left it at your front or back door
Left it inside your garage
None of the above
8. Assuming someone else did your laundry each week, and assuming that pickup and delivery could be facilitated by having a secure, weather-tight and attractive Delivery Box (a locker-type box) located at the side or back of your home, could that be a workable arrangement?
Not Certain
9. Assuming a Delivery Box was workable, could you foresee using that box for the delivery of other types of garment services like drycleaning & executive shirts?
10. How often do you purchase laundry detergent?
Every week
Every two weeks
Every two months
11. Where do you normally purchase your laundry detergent?
Department Store (ex.Walmart, Kmart)
Grocery Store (ex.Price Chopper, Hannaford)
Convienent Store (ex.Cumberland Farms, Stewarts)
12. What is the deciding factor when purchasing laundry detergent?
Color Enhancement
13. How much do you spend on one item of laundry detergent?
$10 or more
14. Does the appearence of the packaging that the laundry detergent comes in have anything to do with your choice of purchase?
15. Do discounts of other laundry detergents change your choice when buying?
Yes, if another product is cheaper, I'd buy it.
No, I buy the same deteregent each time.
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